About us

Image retouching at scale for eCommerce and fashion brands.

Through a blend of AI technology and an experienced team of retouchers, we provide streamlined, high-fidelity image editing that elevates your content, and drives conversions on your product pages.

We’re founded and headquartered in Vancouver, Canada with a dedicated team of image editors in the Philippines. Our customers span the globe, giving us a global footprint and sensibility around rising trends in eCommerce.

Transforming communities, one photo at a time.

We’re on a mission to develop talent from emerging economies and connect them to remote work opportunities.

With Luci’s Co-Founder, Noah Asanias, growing up in the Philippines, he witnessed many families living below the poverty line. A lack of local work opportunities led to families separated as parents went to work overseas. We want to change this. 

By training and employing local retouchers, more families can stay in tact, and communities can thrive.

Read our origin story

Trusted by leading eCommerce companies around the world.

With over a decade of experience supporting fashion and editorial brands, we operate as more than a retouching service – we’re your partner for long-term growth, creating content that strikes a chord with your customers. 

core valueS

Values that power our team, and work.

Our team culture, business practices, and client partnerships are informed by our core values.
They're the north stars that empower our team to do their best work, and drive results for our clients.

Commitment

We’re committed to our customers’ success, and the success and wellbeing of our team.

Innovation

We’re creative and growth minded, always on the look out for new and better ways to solve problems.

Accountability

We do what we say we’ll do. We’re proactive, responsive,  and offer unwavering support to our clients.

Community

We're a force for good. We partner with socially responsible brands that hold sustainable and ethical business practices.

core valueS

Values that power our team, and work.

Our team culture, business practices, and client partnerships are informed by our core values.
They're the north stars that empower our team to do their best work, and drive results for our clients.

Commitment

We’re committed to our customers’ success, and the success and wellbeing of our team.

Innovation

We’re creative and growth minded, always on the look out for new and better ways to solve problems.

Accountability

We do what we say we’ll do. We’re proactive, responsive,  and offer unwavering support to our clients.

Community

We're a force for good. We partner with socially responsible brands that hold sustainable and ethical business practices.

our team

Life at Luci

Headquartered in Vancouver, Canada, with a distributed team of retouchers in the Philippines. Here are some of our talented team around the world.

Lester Duyon
Ephraim Javien
Noah Asanias
Elise Asanias