Refreshing a brand identity
Once you can see your future spending plans, you’ll be able to flip through them
The Challenge
As Clearly embarked on a website refresh, the team needed support in achieving a new set of visuals for their online store that reflected the updated brand direction.
Reshooting products for the site left the team with images that needed editing for consistency across image colors, cropping, and product textures.
Images also needed to be organized and tagged in such a way that the images would work with Clearly’s digital asset management system, and be set up for success on google search through accurate metadata.
As with many website launches, the timeline was crunched. The team needed a fast and efficient post-production partner to process 4,000 images in just over a week.
The Solution
Our team leaned in to support the launch in a few ways. From establishing image guidelines to fit the new brand, creating a streamlined processing workflow, here’s how we were able to help.
SPEEDY DELIVERY & CUSTOM PRICING
Previously searching for a post-production partner, Clearly was unable to find one that could deliver the quality of image needed, on a tight timeline, within their budget.
We put together a custom pricing package factoring in total volume, turnaround time, and overall quality expectations to land on a package that met the team’s needs.
WORKFLOW & DATA
Since the team was on a tight timeline, we did an initial audit of how we could plug our retouching workflow into their in-house photo studio operations, to make the process as smooth as possible.
We created a file naming system to ensure images would work with the team’s digital asset management system. This included loading up each image with priority keywords in the metadata, to set each image up for the best search visibility in google.
EDITING GUIDELINES
With a brand refresh driving the new website launch, establishing a set of retouching principles was key. We created an image retouching bible to align with the updated look and feel.
Edits needed to enhance photos in a way that would resonate with Clearly’s target audience – embracing with natural tones, textures, and light model retouching.
The Impact
Our team was able to deliver the 4,000 images ahead of schedule and meet the website launch timelines.
Despite many photos needing significant editing work, our AI ensured photos were processed at lightning speed. Our talented team ensured images met quality standards before sending, resulting in little to no image re-edits.
As a result of having thoughtful metadata attached to each image, Clearly’s search visibility for product keywords increased, enabling them to reach more shoppers.
Since the site launch, we’ve enjoyed an ongoing relationship with the team as their post-production partner, accommodating additional photo needs for social media and campaigns as the company continues to grow.
Refreshing a brand identity
The Challenge
As Clearly embarked on a website refresh, the team needed support in achieving a new set of visuals for their online store that reflected the updated brand direction.
Reshooting products for the site left the team with images that needed editing for consistency across image colors, cropping, and product textures.
Images also needed to be organized and tagged in such a way that the images would work with Clearly’s digital asset management system, and be set up for success on google search through accurate metadata.
As with many website launches, the timeline was crunched. The team needed a fast and efficient post-production partner to process 4,000 images in just over a week.
The Solution
Our team leaned in to support the launch in a few ways. From establishing image guidelines to fit the new brand, creating a streamlined processing workflow, here’s how we were able to help.
SPEEDY DELIVERY & CUSTOM PRICING
Previously searching for a post-production partner, Clearly was unable to find one that could deliver the quality of image needed, on a tight timeline, within their budget.
We put together a custom pricing package factoring in total volume, turnaround time, and overall quality expectations to land on a package that met the team’s needs.
WORKFLOW & DATA
Since the team was on a tight timeline, we did an initial audit of how we could plug our retouching workflow into their in-house photo studio operations, to make the process as smooth as possible.
We created a file naming system to ensure images would work with the team’s digital asset management system. This included loading up each image with priority keywords in the metadata, to set each image up for the best search visibility in google.
EDITING GUIDELINES
With a brand refresh driving the new website launch, establishing a set of retouching principles was key. We created an image retouching bible to align with the updated look and feel.
Edits needed to enhance photos in a way that would resonate with Clearly’s target audience – embracing with natural tones, textures, and light model retouching.
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Some months might have unresolved items are like planned spending that your didn’t actually spend (nice work!) an previous plans month by month for you’ll be able to check.
Where see previous spending plans?
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Clearly.ca
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